9 Quick Wins to Boost Your Business Writing Productivity

Let’s be real - writing content for your business can feel like a full-time job. We don’t all wake up thrilled at the idea of endlessly word-smithing our ideas, no matter how good they might be! 

But when juggling a thousand other things, you need writing habits that work fast and don’t drain your energy. Here are 9 quick wins to help you write smarter, not harder.

There are many ways to make writing easier

1. Use the Pomodoro Technique to beat procrastination
Set a timer for 25 minutes, write, then take a 5-minute break. Sounds simple, but this method trains your brain to focus, and it’s surprisingly effective for knocking out that stubborn first draft.

This method helps because short, timed intervals of focused work followed by breaks help improve concentration, reduce mental fatigue, and make large tasks feel more manageable.

2. Start with a clear outline
Winging it wastes time. Take five minutes to sketch your structure before you write. Know what you’ll say, and your words will come faster. It helps if you imagine you’re having a low-stakes conversation with someone.

As we’ve said before, keep it brief: one idea per sentence, one main point per paragraph.

3. Batch your writing with a content calendar
Trying to write something new every day is exhausting even for professional copywriters. It is much easier to block off time once a week or a fortnight to write multiple pieces at once. A calendar keeps you organised and helps you plan around launches or seasons.

4. Lean on simple writing templates
You don’t need to reinvent the wheel. Use proven templates like Problem-Agitate-Solution (PAS) to structure your messaging. Templates give your ideas a framework so you can write quicker and stay on message.

5. Dictate your first draft
This approach might not be for everyone, but try to find out. Talking is faster than typing. In the past, the barrier to dictating your copy was that there were so few free and reliable dictation software options around.

But now, accessible options like Google Sheets and Microsoft Word both have excellent built-in dictation software to get your thoughts out, so you can edit them later.

6. Repurpose like a pro
Turn one blog post into a LinkedIn post, an email, and a social caption. Cut it up, reuse the good bits, and squeeze more value from every piece you write!

7. Build a swipe file
Keep a folder of headlines, email copy, and ideas that grab your attention. This method leans on the concept of the old pocket notebook, which used to help us keep track of good ideas. 

When it’s time to write, browse your swipe file to spark inspiration and save time brainstorming.

8. Use distraction-blockers
Turn off notifications, close extra tabs, and turn your cellphone face down. Try tools like Freedom to stay in the zone. A focused 30 minutes is worth more than a distracted two hours.

9. Use AI, but keep your human touch
Tools like ChatGPT or Grammarly can help you brainstorm, draft, and edit, but they can never replace your human voice. As copywriters who’ve been sizing up AI writing tools since they hit the mainstream, we can safely say that now.

Write like a person. Lean on your experience, humour, or judgment. Use AI to speed up the process, not to replace yourself.

Writing for your business doesn’t have to be a Sisyphian slog of pushing a boulder up a hill. With the right tools and habits, you can create content that moves the needle without it eating up your entire week. 

Pick one or two of these quick wins today and see the difference for yourself.